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Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait! Features Include: 55% greater catch rate than leading competitor, Fortified with Gulp! flavor bits, Natural live bait taste and Floating formula floats hook in the visible strike zone.